A Social University: Relationships Between Oxford Colleges in the Twittersphere

Though the University of Oxford’s prestigious reputation may convey the impression of a monolithic institution, it is — in reality — a loosely tied federation of colleges with varying histories and sizes. I aimed to elucidate relationships between colleges as revealed through social media profiles. I then created this visualisation to look specifically at geographic relationships between colleges, investigating the question, “Does closer proximity create closer ties between colleges on Twitter?” The answer, as the visualisation reveals, is not a simple “Yes”. Rather, it appears that a complex mesh of variables influences social media relationships between colleges, some of which […]

Instagram: The Next Big (Academic) Thing?

Social media is one of the most prominent areas of interest in Internet scholarship, particularly the Twitter and Facebook platforms. A quick search in Google Scholar for “Twitter” pulls up over 50,000 results just since 2014. Some have argued that these two platforms are overrepresented in research: Twitter and Facebook aren’t the only popular social media sites out there. What’s next in the field of social media studies? An excellent candidate for study is Instagram: a mobile-oriented, photo/video-sharing social network site which launched in October 2010. As of February 2015, Instagram has over 300 million active users, 70% of which […]