The end of ideology? Big data and decision-making in politics

Throughout most of the 20th century, one leader or ruling party tried to frame the policy visions of the future and then act upon them. Mostly, ideology and simple heuristics were used to accomplish this goal which led to clear slogans, e.g. supporting a free market economy, lowering taxes or investing in education and other public goods. Above all, it was beneficial for two reasons. Firstly, it allowed the political leader(s) to reduce uncertainty by having a long-term agenda. Secondly, it could be used to justify themselves towards their constituents. However, we are currently witnessing a shift in western politics […]