Looks + Substance: An Introduction to User Experience (UX)

What makes a great website great? You tell me. This is the core of UX: listening to what the user wants and needs in order to design the best possible product. For my thesis, I’m researching online survey design and the way different design choices (such as putting a logo on your survey) may affect the responses you get. My research topic was inspired by my background in UX and user-centred design, which I learned as part of my masters degree in library and information science. While UX may seem like a very specialised field, its principles and methods can […]