Instagram: The Next Big (Academic) Thing?

Social media is one of the most prominent areas of interest in Internet scholarship, particularly the Twitter and Facebook platforms. A quick search in Google Scholar for “Twitter” pulls up over 50,000 results just since 2014. Some have argued that these two platforms are overrepresented in research: Twitter and Facebook aren’t the only popular social media sites out there. What’s next in the field of social media studies? An excellent candidate for study is Instagram: a mobile-oriented, photo/video-sharing social network site which launched in October 2010. As of February 2015, Instagram has over 300 million active users, 70% of which […]