A Social University: Relationships Between Oxford Colleges in the Twittersphere

Though the University of Oxford’s prestigious reputation may convey the impression of a monolithic institution, it is — in reality — a loosely tied federation of colleges with varying histories and sizes. I aimed to elucidate relationships between colleges as revealed through social media profiles. I then created this visualisation to look specifically at geographic relationships between colleges, investigating the question, “Does closer proximity create closer ties between colleges on Twitter?” The answer, as the visualisation reveals, is not a simple “Yes”. Rather, it appears that a complex mesh of variables influences social media relationships between colleges, some of which […]