Graphs attribution: Molly Norris, Conference Photo Behavior change is one of the most difficult things to achieve whether you’re trying to alter consumer purchases or harmful lifestyles. I was able to share my thinking on how mobile apps contribute to the war being waged in becoming our better selves at Editorial Intelligence’s Mobile World Conference in association with Vodafone, The Huffington Post and Channel 4. I see two main models that inform how app developers hope to change behaviour: the rational and social learner. Apps that involve logging new data about oneself expose the previously unseen. Apps to track fitness and diet, spending or transport could be employed by anyone with health or efficiency goals. You log calories, see how much you eat, and using this new knowledge, adjust...
