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Experiments are the most exciting thing on the UK public policy horizon

Experiments are the most exciting thing on the UK public policy horizon

OII Professor Helen Margetts discusses how the massive growth in Internet-mediated interactions creates a need for innovative methods to research online activity. Experimental laboratories — where subjects participate in games or information-seeking tasks on networked computers — have been used by experimental economists for some time, but the great expansion in online social and commercial activity means that they have growing utility in sociology and political science.