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Does a market-approach to online privacy protection result in better protection for users?

Does a market-approach to online privacy protection result in better protection for users?

While prior studies have focused on what’s written in privacy policy statements, systematic attention on the interactive aspects of the Web have been scant. Yong Jin Park (Howard University) discusses his article published in Policy & Internet: A Broken System of Self-Regulation of Privacy Online? Surveillance, Control, and Limits of User Features in U.S. Websites. His analysis, based on a sample of 398 commercial sites in the US, shows that more popular sites did not necessarily provide better privacy control features for users than sites that were randomly selected.