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Staying free in a world of persuasive technologies

Staying free in a world of persuasive technologies

Technologies are increasingly being designed to change the way we think and behave. While there has been excitement recently about designing information environments to ‘nudge’ us into beneficial behaviours, are we giving enough attention to their implications for individual freedom and autonomy? When does a ‘nudge’ become a ‘push’? OII DPhil student James Williams is developing a set of ethical principles for the design of persuasive technologies.