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Presenting the moral imperative: effective storytelling strategies by online campaigning organisations

Presenting the moral imperative: effective storytelling strategies by online campaigning organisations

There has been an international growth in online campaigning organizations that engage in public policy debate and mobilize citizens. Ariadne Vromen (University of Sydney), co-author with William Coleman of the paper Online Campaigning Organizations and Storytelling Strategies: GetUp! in Australia published in Policy and Internet, analyses how these organizations promote an innovative approach to storytelling and discursive politics, and how these stories are used to help citizens and decision makers identify with an issue, build community, and act in recognition of the moral urgency for political change.